Winning Hearts
Every Day
Win the heart of the frontlines to win the heart of the guest.
Welcome to The Frontlines
At The Frontlines, we believe the best guest experiences start with a team that feels supported, equipped, and inspired. Winning Hearts Every Day begins with investing in the people on the frontlines — those who lead, serve, and shape culture every shift.
With years of frontline experience, we come alongside Chick-fil-A leaders at every level—Operators, Directors, Shift Leaders, and Team Members—to provide the practical tools, training, and resources needed to bring WHED to life.
Our mission is to equip your team to lead with purpose, confidence, and heart, so every guest feels the difference.
WHED Activation on The Frontlines
shift leader
Shift Leaders carry the culture and coach in real time.
Directors
Directors drive clarity and consistency through resources that inspire ownership and service.
Operators
Operators cast vision, develop leaders, and model a heart for service.
team Member
Team Members bring purpose and pride to every interaction.
Resources & Assessment tools
Download our resources or schedule a call to take the steps to activating WHED with your team!
Key Principles on Applying Training Content
Lesson 1 from Executing Great Shifts Course PDF
Surprise & Delight Toolkit Builder
Shift Assessment Tool
Lesson 4 from Being a Coaching Leader
Feedback Formula Practice Sheet
WHED Shift Cards/Role Clarity
How we can help
At The Frontlines, we believe: Win the heart of the frontlines, and they’ll win the heart of the guest. That’s why our focus is on equipping every person on your frontline—from Team Members to Operators—with the tools, training, and resources they need to lead confidently and deliver exceptional service.
We partner with you to activate Winning Hearts Every Day by turning insight into action and building leadership at every level.
Ready to equip your frontline team to make a lasting impact? Schedule a demo call today, and let’s build a culture that wins—together.